Name: Dryflower
Address: UA
Price range: $$

Why dry branches are the most expensive decor in New York

We once ran into a NY studio's Instagram — a small feather grass sheaf in a ceramic pot: $295. Ours — ~$10. Why the difference?

Inside the $295

Import (30–40%): feather grass from Ukraine, air freight, customs, Manhattan transport.
Studio rent (20–30%): $8000/mo for 40 sqm in Brooklyn.
Payroll (15%): florist $25–35/hr.
Marketing (10–15%): Instagram ads, influencers.
Packaging (5%): kraft boxes, ribbons, cards.
Profit (10–15%).

Pure plant cost: $15–20. Rest is logistics and infrastructure.

Inside 600 UAH here

We don't compete with NY. We compete with cheap IKEA dried flowers and suspicious Chinese imports — and we win on handmade quality.

The future belongs to local workshops with short cycles: field → dry → sell within 200 km. That's us.

We once ran into a NY studio's Instagram — a small feather grass sheaf in a ceramic pot: $295. Ours — ~$10. Why the difference?

Import (30–40%): feather grass from Ukraine, air freight, customs, Manhattan transport.
Studio rent (20–30%): $8000/mo for 40 sqm in Brooklyn.
Payroll (15%): florist $25–35/hr.
Marketing (10–15%): Instagram ads, influencers.
Packaging (5%): kraft boxes, ribbons, cards.
Profit (10–15%).

Pure plant cost: $15–20. Rest is logistics and infrastructure.

We don't compete with NY. We compete with cheap IKEA dried flowers and suspicious Chinese imports — and we win on handmade quality.

The future belongs to local workshops with short cycles: field → dry → sell within 200 km. That's us.